Wednesday, 25 May 2016

8 ways to grow your Pinterest following

8 ways to grow your Pinterest following

A long time ago, a good blogger friend gave me some great advise on how to grow your Pinterest following.  While mine has grown slower than others, it’s still pretty decent, so I thought I’d share with you the passed down tips and tricks for growing your following on Pinterest.

I’ve had a Pinterest account since it started up years ago, when you had to get an invite to join.  I didn’t really do much with it until about a year ago.  I just cooed over the many amazing gorgeous pins and that was it.  Well, when I started doing what I listed below, my followers climbed from maybe 100, up to now over 37,000.  At the moment, following the tips below, I’m gaining nearly 100 followers a day.

Why grow your following?

The way I see it, there’s 3 good reasons to grow your traffic on Pinterest (in no particular order):
1.  As your following grows, brands could contact you for partnerships
2.  Once you have quite a lot of followers, it could send traffic to your blog (if you pin blog images)
3.  It’s really satisfying :)

How to do it

Little and often
Possibly one of the most important tips is to pin little and often.  Literally, 4-5 pins several times a day is all it takes, so just 2 mins of pinning here and there.

Check the ‘popular’ pins to see what’s trending
Personally, I like to pin a couple pins from the popular list, and check the popular pinterest boards to see if there’s opportunities to create a board on something popular, especially if I keep seeing it crop up.

Don’t over-pin from your blog
If you publish a blog post, I wouldn’t pin more than 1 image from each post.  Try to think like a fellow pinner, and think what image is ‘Pinterest-worthy’ and pin that one. If you create recipes, you can even add code to your post so that Pinterest pulls through the method and ingredients into the text of the pin.

Pin seasonal things ahead of time
So pin Christmas stuff in Oct/Nov – that way people have time to start thinking about all the lovely crafts they can make ready for Christmas, or food or drink etc.

Good board descriptions
Making sure you have a good board description is important too as it’s something Google looks for when looking for relevant boards.  Think of it like a meta description – a short sentence talking about what fellow pinners can expect to see on that board.

Follow some ‘big pinners’
It’s always good to surround yourself by people more successful than you (same goes for real life), if you follow a couple of super-pinners (people with around a million followers) you’ll see trends as they happen.

Refresh your board cover images
Much like changing your profile pic, don't forget to refresh the images you have on your Pinterest boards to keep it looking well loved.

Mix up your boards
Much like refreshing the cover image on your boards, also move the boards around. Put the ones at the top that are your most popular, or that you want to give more focus to.

It’s also worth bearing in mind, this doesn’t happen overnight, it takes a while to gain momentum and for Pinterest to see that your pins are proving to be popular – the more popular they are, the more people will see them :)


  1. Thank you for these tips! I really need to start working on my Pinterest again :)

    Jess xo | The Indigo Hours

    1. You're welcome :) Let me know if you use these tips and if they help :)

  2. Great tips! I recently changed my boards and have noticed a few more fOllowers then normal. Still need to try and pin more though!!


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